The Bottom Line
Richard Laermer's new book, 2011 - Trendspotting for the Next Decade is a great business book for entrepreneurs, marketers, PR pros and anyone else who wants to better understand business trends.
Pros
- Includes 77 short chapters
- Fun and easy to read
Cons
- The book includes occasional light gray text that is difficult to see on the page
Description
- Written by Richard Laermer
- Published by McGraw-Hill
- 304 Pages
Guide Review - Trendspotting for the Next Decade
Richard Laermer had one of the top-selling business books in 2007 (Punk Marketing); so I had high expectations when I read his new book 2011 - Trendspotting for the Next Decade.But Laermer did not disappoint. 2011 - Trendspotting for the Next Decade is packed with information that would prove useful in the business world. The book examines the major trends that will evolve over the next few years and makes a slew of interesting predictions about the future.
In 77 super-short chapters, Laermer offers tips on how to read signs, influence trends, and differentiate between real trends and fads. He keeps the tone light and funny even though he is delivering heavy information.
2011 - Trendspotting for the Next Decade will make you laugh, but it will also make you think seriously about the trends that really matter. I would definitely recommend this book to entrepreneurs, managers, marketers and anyone else who wants to be on the cutting edge of business.
