The Bottom Line
Accidental Branding is a great book for business school students, entrepreneurs, and marketing professionals who want to learn different branding and marketing techniques.
Pros
- Well-written and fun to read
- Includes great stories about ordinary people who became successful entrepreneurs
Cons
- None
Description
- Written by David Vinjamuri
- Published by John Wiley and Sons, Inc.
- 212 pages
Guide Review - Accidental Branding
At first, I thought David Vinjamuri’s new book, Accidental Branding : How Ordinary People Build Extraordinary Brands was just another book on marketing that rehashed old ideas in a new way. As it turns out, I was wrong.Accidental Branding is a fantastic resource that will change the way you look at marketing a new business. The book focuses on seven entrepreneurs who were able to grow large and successful brands with no formal marketing training.
Vinjamuri shares the stories of:
- Craigslist (Craig Newmark)
- Burt’s Bees (Roxanne Quimby)
- J. Peterman Company (John Peterman)
- Columbia Sportswear (Gert Boyle)
- Baby Einstein (Julie Aigner-Clark)
- Clif Bar (Gary Erickson)
- The Art of Shaving (Myrian Zaoui and Eric Malka)
