1. About.com
  2. Education
  3. Business School

Discuss in my forum

Barack, Inc.

About.com Rating 5 Star Rating
Be the first to write a review

By , About.com Guide

The Bottom Line

Barack, Inc. is a great book for business leaders and students.
<!--#echo encoding="none" var="lcp" -->

Pros

  • Well-written
  • Insightful
  • Useful

Cons

  • None

Description

  • Written by Barry Libert and Rick Faulk
  • Published by FT Press
  • 179 Pages

Guide Review - Barack, Inc.

In their new book Barack, Inc., Barry Libert and Rick Faulk transform the strategies used in Barack Obama's campaign into lessons that every business can use. The book examines the peak moments of the campaign, Obama's cool leadership style, and the concept of change. Barack, Inc. also picks apart the social technologies that the Obama campaign banked on.

The authors refer to the Obama campaign as "success that you can believe in - and emulate." They use lessons from the Obama campaign to teach you how to be cool, be social, and be the change. In short, they use the strategies of a proven leader to teach you to lead.

There are important lessons that can be learned from the Obama campaign, which is why I would recommend Barack, Inc. to anyone who is interested in becoming a leader that people can follow.
<!--#echo encoding="none" var="lcp" -->

©2012 About.com. All rights reserved. 

A part of The New York Times Company.