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Gravitational Marketing - The Science of Attracting Customers

About.com Rating 5

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The Bottom Line

Gravitational Marketing is a good book for people who want to create an effective low-cost marketing system.
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Pros

  • Proven strategies from real marketers
  • Fresh ideas that you can implement today

Cons

  • None

Description

  • Written by Jimmy Vee, Travis Miller, and Joel Bauer
  • Published by John Wiley & Sons, Inc.
  • 236 pages

Guide Review - Gravitational Marketing - The Science of Attracting Customers

Marketing mavens Jimmy Vee, Travis Miller, and Joel Bauer unveil a new marketing approach in Gravitational Marketing – The Science of Attracting Customers.

The approach abandons traditional techniques for modern processes meant to attract loyal customers. A few of the topics covered in Gravitational Marketing include internet marketing, direct mail, print advertising, radio and television promotion and free publicity.

The book also features :
  • 7 ways to attract customers without soliciting them.
  • 3 vital mistakes to avoid when developing a marketing plan.
  • 36 non-traditional techniques that will boost your sales.
  • How to market on a shoe-string budget.
Gravitational Marketing is a great book for people who want to get serious about marketing. I would recommend it to business school students, entrepreneurs, and anyone else who wants to increase revenue and attract more customers.
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