The Bottom Line
If you are looking for a way to grow your business without using gimmicks and radical marketing, look no further than Bob Bloom's new book, The Inside Advantage.
Pros
- Bloom know his stuff
- Includes great tips to grow your business
Cons
- None – This is a good book
Description
- Written by: Robert H. Bloom with Dave Conti
- Published by: McGraw – Hill
- Subtitle: The Strategy that Unlocks the Hidden Growth In Your Business
Guide Review - The Inside Advantage
Bob Bloom is a strategic consultant and the former U.S. CEO of advertising mega-giant Publicis Worldwide. Some of his clients include T-Mobile, Zales, BMW, and L'Oreal. After 45 years in the business, Bloom has learned what it takes to grow a company.In his new book The Inside Advantage, Bloom shares all of this information and reveals how to apply his methods using a system known as The Growth Discovery Process.
The process involves determining who your core customers are, identifying the uncommon offering offering your business provides, developing a persuasive strategy, aand exploiting your inside advantage.
The Inside Advantage is well written and informative – one of the best books I have read for entrepreneurs and business professionals.
