The Bottom Line
Lies Start-ups Tell Themselves to Avoid Marketing is a no-nonsense guide for business managers, marketing students, and entrepreneurs.
Pros
- Straight forward
- Stand alone chapters
Cons
- None
Description
- Written by: Sandra Holtzman and Jean Kondek
- Published by: Select Books
- Subtitle: A No Bullsh*t Guide for PHD's, Lab Rats, Suits, and Entrepreneurs
Guide Review - Lies Start-ups Tell Themselves to Avoid Marketing
Written by Sandra Holtzman and Jean Kondek, Lies Start-ups Tell Themselves to Avoid Marketing, is a no-nonsense approach to marketing.The book is geared towards business students, suits, and entrepreneurs, but makes a great read for anyone looking to learn more about the art of promotion.
Lies Start-ups Tell Themselves to Avoid Marketing is split into ten stand-alone chapters that focus on things like marketing objections, public relations, and website promotion. Filled with case studies, worksheets, tips, and illustrated examples, the book will give marketing gurus and newbies alike something to think about.
