The Bottom Line
Me 2.0 is a great book for anyone who wants to learn how to use social media tools for professional networking and career success.
Pros
- Written by a personal branding expert
- Interesting and useful
- Timely
Cons
- None. Me 2.0 is a really good book.
Description
- Written by Dan Schawbel
- Published by Kaplan Publishing
- 236 Pages
Guide Review - Me 2.0
In Me 2.0: Build a Powerful Brand to Achieve Career Success, personal branding expert Dan Schawbel teaches readers how to use social media tools (Twitter, Facebook, LinkedIn, YouTube, blogs, etc.) to stand out in the working world.
The book is aimed at new grads and young professionals who are looking for their first big job, but would also be useful to anyone who wants to climb the corporate ladder or start their own business venture.
Me 2.0 covers everything from the history of personal branding to the leverage that can be obtained through social media tools. Schawbel also presents an easy four-step system for discovering, creating, communicating, and maintaining your personal brand. Other Me 2.0 features include practical tips and strategies to survive and excel in a tough job market.
The book is aimed at new grads and young professionals who are looking for their first big job, but would also be useful to anyone who wants to climb the corporate ladder or start their own business venture.
Me 2.0 covers everything from the history of personal branding to the leverage that can be obtained through social media tools. Schawbel also presents an easy four-step system for discovering, creating, communicating, and maintaining your personal brand. Other Me 2.0 features include practical tips and strategies to survive and excel in a tough job market.
