The Bottom Line
Next Now is an engaging book on business trends. It's a great read for business school students, managers, marketing professionals, and entrepreneurs.
Pros
- Insightful
- Well-written
- Interesting and entertaining
Cons
- None - This is a good book
Description
- Written by Marian Salzman and Ira Matathia
- Published by Palgrave Macmillan
- Follow-up to Next: Trends for the Near Future
Guide Review - Next Now -Trends for the Future
Next Now is the fourth collaberation from the minds of Salzman and Matathia, and is the follow-up to the international bestseller Next: Trends for the Near Future.
Next Now is an overview of current and future trends that will help shape the world. The book covers everything from the rise of Chindia and increased globalization to branding and the family tree.
Salzman and Matathia have managed to turn out another engaging and fresh guide to trends and the impact they have on our daily lives. Insightful, interesting, and immensely entertaining, Next Now is a great read for business school students, entrepreneurs, and anyone in the marketing profession.
