The Bottom Line
We delves into what really makes a business tick : the customer. This book is a must read for sales and marketing professionals.
Pros
- Includes polls, interviews, real world examples, and relationship building exercises
- Engaging and motivating
Cons
- None – This is a great book
Description
- Written by Steve Yastrow
- Published by Select Books Inc
- 216 Pages
Guide Review - We - The Ideal Customer Relationship
In his new book, We : The Ideal Customer Relationship marketing consultant Steve Yastrow presents the ultimate growth strategy for modern businesses.The foundation of Yastrow’s strategy relies on customer relationships. We explains the importance of a collaborative relationship between a business and its customers and details how you can build that kind of relationship with your customers.
We contains practical advice that you can easily implement. Best of all, it is written in an engaging voice. In short, I would definitely recommend this book.
