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Should I Earn a Marketing Degree?

Marketing Degree Overview

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What Is a Marketing Degree?
A marketing degree is an academic degree awarded to students who have completed a college, university, or marketing degree program.

Types of Marketing Degrees
There are four basic types of marketing degrees that can be earned from a college, university, or business school: An associate degree in the marketing concentration takes approximately two years to complete. A bachelor degree in marketing can usually be earned in three to four years. A master's degree in marketing can be earned in two years or less after completing a bachelor's program. Doctorate programs take a little longer, usually four to six years, and require at least a bachelor's degree--though a master's degree is a more common requirement.

Most of the people who work in the marketing field have at least an associate degree. In some cases, work experience can be substituted for a degree. However, it can be difficult to get your foot in the door without some type of degree or certificate. A bachelor degree can lead to higher paying jobs with more responsibility, such as marketing manager. A master's degree or MBA with a marketing focus can do the same.

What Can I Do with a Marketing Degree?
You can work almost anywhere with a marketing degree. Nearly every type of business or industry utilizes marketing professionals in some way. Job options for marketing degree holders include careers in advertising, brand management, market research, and public relations. Popular job titles include:
  • Account Executive - An account executive acts as a middleman between a company and advertising accounts. They make new contacts, secure new accounts, and maintain current business relationships.
  • Public Relations Specialist - Also known as a communication specialist or media specialist, a public relations specialist handles PR activities, such as writing press releases or speeches and communicating with the media.
  • Marketing Manager - Marketing managers are in charge of strategy: they identify potential markets, estimate demand, and promote brands, products, or services. They may also be known as advertising, brand, or product managers.
Learn More about Earning a Marketing Degree
  • About Marketing - Visit this About.com site to learn more about marketing education, marketing careers, and marketing news.
  • Online Marketing Degree - Visit this site to learn more about earning a marketing degree online.
  • Marketing Salaries - Visit this Salary.com site to learn more about average salary ranges for marketing jobs.
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