From Karen Schweitzer,
Your Guide to Business School.
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Publication Date: 2003

Case Study Abstract: Prosys Business Solutions is a small Scottish based business software company founded in 1988 by Chic McSherry an IT salesman. The business grew to 22 employees by 2001. Along with most of their immediate competitors in the IT sector Prosys was badly hit by the September 11th incident and by the general downturn in business post this event. McSherry had to take action to cut back the business in order to survive.

The case study tells the story of the development of the business and the actions taken by McSherry. Moving on from this situation, the company now has three main elements of business; as a business software developer, a reseller of other business software, and as a service call centre for business clients with IT problems. Now in 2003, McSherry and his colleagues have to decide carefully which parts of the business should receive the investment needed to keep the business profitable. This decision needs to be taken in the context of a very uncertain business climate. The case outlines the present case for and against each option.

For Full Paper Copy or PDF Version: Contact mbacase.requests@stir.ac.uk and reference Case Study ECS16